Audience Research - Survey

For the online questionnaire that we created, we first as mentioned throughout made sure to include a mix of questions involving the audience and our specific type of genre. Therefore this survey was made to be based around the target audience mainly, so when presenting it to the audience we shared the links to friends and members of the audience who are around the age range for our film. We also shared the link on social media which was a success as we expected many of our target audience to have and be experienced with social media to then easily complete the questionnaire. Through the use of the online questionnaire, it gave us more knowledge of what the audience want to see and especially as it was early on before filming had began, we were able to create an image of what we could produce. It also helped with ideas as we were able to pick out what the audience feared to pay more attention into that so when they came to watch the opening, it would spark up the reason they liked thrillers although we did find that thrillers were the least favourite genre. This then gave us more motivation to want to create a thriller opening which would intrigue our target audience to make them want to watch the film and more thriller's in the future.


Questions 1 & 2: For the first two questions, we asked simple and complex questions to understand the type of audience we had. From this, we can identify a little more about the audience and perhaps what gender would watch it and how they would know about the film.

Question 3 allowed us to know what scared the audience most in order to help know what to purposely include in our opening to ensure the audience get a thrill from the film. Using this is helpful as by knowing what scares the audience and incorporating it, the audience will be more likely to enjoy the film as they weren't bored or already expecting the plot.

Question 4: Asking this question enabled us to know whether or not the audience would actually go to the cinema to see the film. Especially with online streaming, many of the audience may not consider it and it was shown through the results that not a lot of people did.

Question 5: This was an important question to ask as this informs us what platform the audience use to know about the film. From the results, it is clear that social media is used to know about films. Therefore to be able to promote our film it will have to be done heavily through the use of social media. Without this, it will be harder to know how to communicate with the target audience to raise announcement for the film so it allows it to be an easier process.

Question 6: What cinemas do you go to or have heard of?

Linking similarly to question 4, but asking the company of cinemas the audience goes to. As from this, we will be able to acknowledge which cinema would be best suited to have a screening of the film. This also links to question 4, as it determines which one is more popular and the likeliness it is for the audience to attend.

Question 7: This was an unsuccessful question as thriller was the least amount picked as a favourite type of genre. However with this information, we have to ensure our film becomes something that our audience will want just from the opening to see by including the extra details from question in comparison to where they are now with the genre.

Question 8: By asking the audience of their favourite thriller film, we are able to include this in research. Finding out information about the films and mainly the plot can help advance us with our opening. This will be done as we have used the results to address the films they enjoy and research into them. Allowing us to find out why they would be of particular interest and how to create an opening perhaps using inspiration from the films listed.

Question 10: What do you find to be the most appealing factor within a thriller?

Questions 9 & 10:

Both these questions can help us as they are informing what the audience like about the genre. As well as indicating what they pay attention to most which then can be put into our film opening, so it is made to be attention grabbing and can therefore leave the audience wanting to know more with just the very beginning of the film. These aspects are vital to be asked as it gives us the voice of the audience and by following it; it enables us to build a successful film opening by what they want to see.